Woolrich ad Amsterdam e Boston

The brand Woolrich It continues its strategy of expanding its retail network, adding the second flasghsip store in the Netherlands, in the heart of Amsterdam and opening the second window in the new continent, precisamente a Boston.
The Woolrich Store di Amsterdam opens in the main street and luxury shops of the main house of the great names in international fashion, adjacent to the Museum Plein, PC in Main Street 36.
The boutique is 190 square meters on two levels; The street level has a large skylight in the Dutch style that allows for a great lightness to the; in the lower level, cozier, It was created a small lounge area. The new concept store Woolrich has been realized by the prestigious Japanese study under the direction of Wonderwall Masamichi Katayama.
The concept store Woolrich wants to emphasize the historicity of the outdoor brand 1830 and at the same time the contemporary use of its historic landmarks.
This is the second store in the Netherlands after Woolrich Maastricht, to be followed by other windows in Benelux.
The Woolrich Store di Boston It opened to 299 di Newbury Street, the main shopping street of the city; 70 sqm in a historic building with large windows, divided on three local, a blend of heritage & contemporary.
This is the second flaghsip in USA, to be followed next openings S. Francisco, Chicago ed Aspen.