White Milan will reopen its doors from’ 11 to the 13 January 2014 with 150 international exhibitors. The edition dedicated to men's collections and pre-collections for the woman to-i 2014/15, shows new contents developed on seven thematic areas.
A witness to the original character of the next round of the winter collections is the section dedicated to streetwear developed in collaboration with Jacopo Pozzati and Marco Evangelisti Holders of the new generation of store Bottega Backdoor and La Tool. The project will catalyze different languages, mixing Scandinavian accents and passion for the made-in-Italy. Great-names of northern origin Our Legacy, Soulland, Vidur, BWGH e Herschel Supply Co., that dialogue with the Italian product of emerging brands like H.A.N.D. Have a nice day, Camo, Studiopretzel, EJXIII, LC 23, Dempool and AMPM.
Return to the living room the unmistakable selection of Milan concept store Wok Store, that bring you inside the WOOK ROOM fifteen brands of the most innovative and sought after in the international fashion scene. Confirms its presence in the section curated by Federica Zambon and Simona Citarella also Julian Zigerli, Active young Swiss designer from Zurich to Berlin, that creates creative collections printed. The young designer was chosen by the designer Giorgio Armani to remove all'Armani Theatre on the occasion of the Milan Fashion Week. As it happened for the designer Stella Jean one of the protagonists of past editions of White. A choice ranging from clothing collections as Shallowww, Italian-Spanish design with strong appeal to the world of Internet and technology; up to accessory lines as Naviiv, German name that reviews the classic hat with new cuts and contemporary graphics for a product of haute-couture and streetwear. Awarded the Inside WHITE Award of September, He will make his return to the WOK ROOM Lucio Vanotti, with a total look that explores the proportions of men's fashion in a collection that investigates new lengths, size and silhouettes.
Debut Tricker’s British shoe brand hand-made and Örjan Andersson Swedish jeans brand for men and women. Style and uncompromising quality are the expressive codes of the brand Uppercut. Creations street-vantgarde. Un mix and match di materiali, colors and shapes finished with criteria of high couture totally made-in-Italy.
White strengthens the communication of its brands with the special area WOW White On Web, edited by his team. For the occasion, the space becomes a photo shoot with a high level of creativity. For the first time all the exhibitors are required to identify their collections among the must-have of the season. Still life of product and total look will be made by fashion experts and crawled on all platforms social network.
One area of the living room is designed for DaTE, the exhibition of the collections of international optical promoted by WHITE and inaugurated last October in the spaces PROGETTOCALABIANAMILANO. Section, edited by the team of WHITE in collaboration with Dante Caretti CEO Caretti Consulting, the participation of brands and experimental research as LaLoop, Hoet, Francis Klein along with more-established as Spektre Sunglasses, Hoffmann and Patty Sequins.
He lives up to its avant-garde character selection Basement, which will range from the total look of Italian Comeforbreakfast, MASNADA and Overcome that Korean A.Av and Byungmun Seo, in conjunction with accessories from the Far East such as bags Oops and footwear Diego Vanassibara and Dimissianos & Miller, Crafts greek name that, just in White, It will present its first winter collection.
Reconfirm their presence at the show also designers A.I. showroom, festival born within at AltaRoma that three editions door WHITE excellence crafts made in Italy. Five brands including special Silvia Massacesi the young creative exhibit bags environmentally sustainable cork sophisticated design, made with the inmates of the Rebibbia prison. One of his creations was honored to Pope Francis.
White Beauty, the area dedicated to artistic perfumery and cosmetics, He sees the return of Blood Concept, Aqva Bland and Rheyms.
prestigious area one dedicated to Japanproxy International distributor of the "made in Japan" independent, di ricerca, strongly oriented to the care of the design and quality of materials in collaboration with the Japanese government will bring to the salon 18 Japanese design brands , ranging from clothing collections Is-Ness and Thank design to footwear Losers, passing through the lines of accessories Bag’N’Noun, Baggy Port, 6Shiki, Macromauro. A real leap in design and culture of the rising sun, which will lead to even WHITE design proposals, as the lamps Kyouei Design and the objects of Candy Design works, Tsubota Pearl and Life. To celebrate this project, strongly backed by the Japanese government, Saturday 11 January is expected the visit of Vice-Minister of the Japanese Midori Matsushima, Milan also to inaugurate the new JP Japanese HOME showroom that houses some search brand present in WHITE. The space set up by the WHITE team will be an unmissable reference point for fashion and international design: a moment of encounter with the style of a Tokyo metropolitan culture. An opportunity to see first hand the passion and craft technique of the proposals made-in-Japan. During the visit of Deputy Minister WHITE will host a musical performance half-way between the traditional Japanese electronic music and sound, performed by the internationally renowned duo Sayaconcept.
The edition of White January also marks the important comeback of the London showroom Rainbowwave who has chosen to present the women's pre-White with brands Hockeley, Eddie Borgo, Bella Freud, I am by Ileana Makri, Ancient Greek Sandals e Raquel Allegra.
High profile brands protagonists of special areas of WHITE. First of all the special guest lounge KTZ Kokon To Zai. The coolest brand of the moment in Europe and in the Asian world for its great modernity of language, combining fashion and music. The brand created by Sasko Bezovski in 1989 immediately he attracted the attention of an audience attentive to current trends.
A special area is dedicated to the brand Parajumpers product born in Treviso in collaboration between Bee and Massimo Rossetti, who has experience both as a designer of clothing as an importer of American brands for the Italian market. Parajumpers is a brand of jackets made of technical materials borrowed from the world of skydiving. The pockets are designed to accessories designed to carry, come iPod, GPS devices, mobile phones.
It reconfirms its presence also the brand Felted designed by Jonathan Malagodi reinterpreting's heritage civil leaders, Military and outdoor and manufactured in Italy. A great return for Vans. Contemporary Californian lifestyle brand with over forty years of history.
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