Veitha

In the heart of Etruria, exactly in Castiglione del Lago, It comes the new luxury brand: Veitha.

Veitha It was one of the most important gods of the Etruscan pantheon, god of vegetation and warrior god.

Very precious fibers like cashmere and Sea Island cotton arriving in Italy directly from distant countries: the first from the region squeezed between China, India e Pakistan, the second from the Caribbean islands.

Arrived in Umbria, one of the Italian regions most advanced in weaving yarn, They are subjected to a treatment that uses innovative processing techniques (special weaving technology single fall), without neglecting the long tradition of craftsmanship.

The fiber used by Cashmere Veitha It is spun from the famous company Cariaggi, industry-leading spinning of fine materials. The result is that every item in the collection contains 10-15% in more than yarn with respect to another basic item in cashmere of the same size.

The Sea Island cotton, other fiber used in garments Veitha, It is one of the best varieties in the world, produced exclusively in the Caribbean islands, thanks to a special microclimate can not be reproduced elsewhere. Also known as the "cashmere of cotton", It is characterized by silky luster and softness.

For those who love the softness of cashmere and not give up the uniqueness of silk, Veitha thought of cashmere products silk-, that mix wisely the two fibers in different percentages (70% cashmere; 30% arrow).

Veitha intend to use the web as exclusive and unique sales channel, resulting in a reduction of the entire chain produttica and determining therefore lower sales prices.

Designed for a man of taste, who knows how to recognize and appreciate its uniqueness, Veitha collection will consist of a few selected products, due to a modern and contemporary style, such as sweaters, pole and scarves. The models, Available in different colors, They are for sale on the new online store: www.veitha.com