Tiffany & What. Nuova Digital Campaign #LoveNotLike

Tiffany & What. has launched #LoveNotLike, a digital campaign featuring models Pyper America Smith, Fernanda Ly and Imaan Hamman, celebrating the new Return to Tiffany Love designs.
The #LoveNotLike campaign, photographed by Cass Bird, will appear globally through social media, Tiffany.com and in digital and print advertising. A #LoveNotLike Snapchat lens in the U.S. and Australia will be live for 24 hours on Thursday, July 28, and in Italy on Friday, July 29. The three models, who were chosen because they embody the open-hearted, optimistic spirit of the Return to Tiffany Love collection, began sharing what they love through their own social channels on July 19 to tease the campaign. Tiffany will also have a #LoveNotLike geo-filter for all 93 U.S. Tiffany store locations starting on July 28, which will be live through August 31, 2016. Audiences can share what makes their heart skip a beat as well by using the hashtag #LoveNotLike, and by following “Tiffanyofficial” on Snapchat and “TiffanyandCo” on Instagram, Facebook and Twitter to discover the latest updates.