La nuova campagna “The Great Stage”, follows the change strategy of the Division following the rebranding of the Group. Franke Home Solutions, division of Franke Group and a world leader in the supply of intelligent systems and solutions for the home kitchen, throws his new pan-European campaign “The Great stage”, built on Franke's forward-thinking strategy, integrated systems provider that combines unique design with excellent functionality, Swiss quality and eco-conscious innovations for a better life.
The Franke Home Solutions division was born in 2021 from the merger of the Franke Kitchen Systems and Faber Hoods divisions & Cooking Systems and has since taken advantage of the Group's decades of experience and its dynamic and innovative strategy in the sectors of preparation and cooking for the domestic kitchen in all product categories, including sinks, mixers, cappe, hobs, ovens, accessories and food preparation systems. Many of the division's innovative products have already won several design awards, come i prestigiosi Red Dot e iF Design Award. The campaign “The Great stage”, inspired by Franke's commitment to transforming changes into opportunities, reveals creatively and with great visual impact how Franke's intelligent home and design solutions give life to a kitchen that adapts to the desires of all home lovers, to meet their ever-evolving ambitions. Fresh and engaging, the new campaign highlights Franke Home Solutions' ability to embrace change by anticipating its times. Franke Home Solutions gives life to new meanings related to the Kitchen.
In the post-pandemic period, the domestic kitchen has become central to every home – a “headquarters” multifunctional of daily life. The campaign “The great stage” by Franke fully represents the progressive spirit and constant evolution of Franke Home Solutions, which closely follows the changes in the domestic space. Encouraging creativity and offering moments of sharing, the cuisine of the Franke universe fuels audacity and inspiration – and allows you to have the best possible culinary experience. “The rebirth of the domestic kitchen has elevated the importance of the kitchen space to new levels: has taken on the role of a key place for sharing, coexistence and the expression of one's personality, and this perspective is destined to last over time”, comments Barbara Borra, President and CEO of Franke Home Solutions.
“Home kitchens have become fascinating stages for “cooking show” newspapers and, as an industry innovator, Franke Home Solutions responds to this trend with an integrated system that unleashes culinary creativity”. The Franke Icon mixer on stage. Available on digital and paper channels, “The Great stage” celebrates the delicious virtues of home cooking, where every meal preparation can become something exciting. The video spot takes the audience on an adventure of a day in the life of the protagonist, a passionate lover of home and cooking who lives his culinary creativity to the fullest with the help of the Franke integrated system, which includes sink, mixer, hood and cooking tools, all part of the exclusive Mythos range. With the claim “A Great Performance Deserves a Great Stage” (“A great performance deserves a great stage”), Franke Home Solutions imagines the kitchen as a stage, appunto, to show off your best culinary skills and enjoy the conviviality of the moment.
The campaign “The Great Stage” is launched following the recent rebranding of the Franke Group, which translates dynamism, Franke's vigor and openness to change in the new look of the website and the updated communication channels. The rebranding design is bright and contemporary, with fresh colors and clean lines, while the updated Franke logo appears in a bold tone of “vibrant red”, synonymous with greater precision and adaptability. The stimulating evolution of the entire Franke Home Solutions universe, focused on innovation, design and quality, finds its best expression in the most recent product ranges, where functional design reaches new heights of stylistic excellence and durability. A point of reference in Franke's premium offering is the prestigious and exclusive Mythos Masterpiece collection of bathtubs, stainless steel mixers and accessories, available in three elegant shades that can also be combined for a personalized aesthetic choice. Two years of work by the Research department & Development by Franke gave life to the innovative F-INOX Technology: thanks to this unique formula, Mythos Masterpiece tubs are designed to become your next work of art with lasting beauty. Mythos Masterpiece embodies Franke's commitment to combining his extensive engineering experience with refined aesthetics and integrated ingenuity. This and other products in the Franke Home Solutions portfolio make it possible to make the dream of all home lovers come true: conduct your own “spettacolo” culinary in the kitchen. Because a great show deserves a great stage. “The Show is Home”.
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