Ruco line the new flagship store in Rome

Ruco Line unveils new flagship store in Rome signed dell'archistar Jean Nouvel. After drawing for Ruco Line the collection "Pure" and Multibag "Vrac", presented respectively in 2013 and in 2014, The architect has also created the design for the new store brand, located in the central Via del Babuino, historic seat of the elegant shopping in the capital.
The concept of the flagship store reflects the philosophy of creative Jean Nouvel, where research dell'elementarietà, linearity and simplicity are the cornerstones. The starting point is to reveal the peculiarities of the structure that houses the store, by targeting the strong characterization of the site, safeguarding the integrity. Another cornerstone of the work of Nouvel is the alternating steel and plaster, that strengthens and extends the volumes of the spaces to create the right setting for footwear. These last, organized within frames, become the centerpiece of the space with the light and pure white floor and walls that enhance each model, as in a picture gallery.
The 27 November, the flagship store will extend the opening hours to accommodate a cocktail and share, with friends and clients, a special evening in the heart of Rome.