RAY-BAN CAMPAIGN SIGNED BY STEVEN KLEIN

Ray-Ban presents the new advertising campaign 2017, fruit creative instinct of the famous American photographer Steven Klein.
Formed by seven extraordinary shots, The Ray-Ban campaign is a healthy rebellion against the logic of a society based on stereotypes, that prevent men and women to be truly themselves.
Steven Klein captures the precise moment when the players get rid of the past to follow their passions and realize their dreams, never back vscoltarsi.
Ray-Ban has now reached the threshold 80 age, and the concept of authenticity and genuineness embodied by the brand has never been stronger.
“This campaign is about diversity and individualism”, Klein explains. “The general idea is to create a reality in which people leave a world to enter another, with the intention of never look to the past. One of the strong points of this campaign is the sense of authenticity that transmits, because anyone wearing a pair of Ray-Ban always expresses its identity and does not overwhelm spectacled”.
The subjects of the photographs are wearing both iconic models, such as Ray-Ban Aviator timeless, il Ray-Ban Clubmaster e il Ray-Ban The General, fresh stimulus, has just landed on the market models, such as Ray-Ban Blaze and Ray-Ban Dean.