The Apulian shoe brand Primadonna Collection adds a new piece to its franchising network and opens a new store in Rome, on National Street 252, a 400 meters from Rome Termini station, one of the most important streets that crosses the Monti district with all its main attractions, in the heart of the Eternal City. With a sales area of 106 m2 enriched by the ancient columns that make up the ground floor of the building, deliberately left exposed in respect of the history of the place, the new Roman store presents a modern tasteful setup, characterized by the black marble effect stoneware floor, from the walls with strong contrasts black and white and details pink inserted in the passageways and in the velvet fabrics that cover the central seats.
Between the thick load-bearing walls, it unfolds exposure on multiple levels, made with white furnishings that act as a backdrop to the products, enhancing the colors, the design and precious details. The glossy black checkout counter is located in the center of the store, characterized by a focus of light created with fully backlit furnishings, dedicated line of clothing and outerwear by Primadonna Collection.
The Italian footwear retail brand, therefore, adds a new star on its expansion path and aims to make its presence increasingly widespread throughout the country. After the recent opening of the second Portuguese store in Lisbon, Primadonna Collection's next target is abroad with three new openings: one on Athens and two on Paris.
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