Pitti Italics: Matteo Gioli and Stefano Ughetti

On the occasion of Pitti Uomo 87, i designer Matteo Gioli (SuperDuper Hats) and Stefano Ughetti (Camo) return to Florence as Pitti Italics, with a performance-event to present a preview of the men's collection Arrival, their first project for four hands, born from the common passion and family of the two creative for the world of cycling.
Arrival is one of the names of the program Pitti Italics, the initiative with which Pitti Immagine promotes and supports the new generation of fashion designers who design and produce fashion in Italy, and that at the same time already have an international appeal.
“Dopo Who is on Next? Man we have followed with interest the path of Stephen Ughetti and Matteo Gioli, with their respective brands, and the evolution of their collections in the name of a know-how craftsmanship but contemporary style – says Lapo Cianchi, director of communications & events of Pitti Immagine – We are happy to offer them the stage and the audience of Pitti Uomo for this inventive Arrival: a new project created four hands that reinterprets in an innovative menswear traditional, a stylistic variation of tradition and innovation that at this time, feel very timely”.
“The project is a tribute to cycling as a sport, but the men from the legs of steel that made history and that, pedaling, climbed mountains and crossed the roads destroyed by war, with the desire to get and redeem himself from a reality uncertain and full of sacrifices"- Say the designers -"Arrival as a point of arrival, but also the starting: to redesign a new way of thinking menswear, inspired by those men who dreamed of the finish line and bet only on their own feet to reach the goal ...”
Arrival is a collection composed of three individual animals declined in three colors, combined in 27 outfits that reinterpret in detail the repertoire cycling apparel. Choice of color at the base of the collection is a binary code in black and white, in homage to the images of the great cyclists of the 40s and 50s. All the leaders of this new project will have the double label Arrival and Camo.