The campaign pays tribute to the historical liaison between Persol and film and celebrate a new generation of rising stars, represented in this case by one of the most promising young actors of the silver screen: Scott Eastwood.
Californian third generation Eastwood is preparing to live a golden year marked by the participation in numerous blockbuster: Snowden di Oliver Stone, l’attesissimo Suicide Squad di David Ayer e Live by Night, directed by and starring Ben Affleck.
Countryside "Meet the New Generation"It is composed of four clicks - three dedicated to Persol model 649 and one to the new Persol Cellor. In each of the images in black and white, signed by French photographer Mathieu Cesar, Scott is captured while he devoted himself to the preliminary reading of a script. essential, modern and stylish, the four photographs represent as many moments stolen from the objective behind the scenes and place the new frames by Persol environment suits them best: on the crest of the new wave of cinema.
The Persol Collection, working on volume and structural details, He addresses the brave reinvention of the two models while keeping the authenticity of design. The 649 It expresses this evolution in materials, from the bridge to three notches Victor Flex whose structure passes from acetate to metal. Other new features the Cellor, which lightened his profile and redesigned its Metal Bridge. The stars of this stylistic revolution, newer versions of 649 e Cellor si aggiungono alla gamma delle creazioni Persol presentandosi come gli “Occhiali Icona” del prossimo decennio.
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