Issue 79 for Modaprima staged in Florence from 20 to the 22 November 2015 Stazione Leopolda. The lounge for the ready-to-wear clothing and accessories for women and men, will present autumn-winter 2016/2017, con un focus sui bestseller per la primavera-estate 2016.
Several novelties of this edition of the new section as Modaprima MODAPRIMA ACCESSORIES: a special area within the path of the salon, dedicated to a specific selection of fashion accessories brands (bags, shoes, scarves, scarf, jewelry), more and more indispensable elements of style, fundamental in shaping the contemporary look and identity of a collection, products and decisive in the commercial success of international fashion distribution.
The names for this edition: Alves 1928, Atelier B., Belisama, Celdes, Daniele Lepori, Daniele Marinelli, Provides, The Fo I, Fish Bags / Marianna Rustici, Samir 1809.
“Modaprima raises the quality of its proposal and its prospects”, says Agostino Poletto, deputy general manager of Pitti Immagine. “It is now a point of international reference for quality fashion, designed and produced for wide distribution, which is meeting in Florence to present the news to an international audience“.
Among the new names and returns at this edition: DENIS, FLORIT’S, MAGLIFICIO DORI, MARCONI 21, NOVEMB3R, OLD ENGLAND, PULCRA, ROYAL NOTES, SAINT TROPEZ and SARTORIA ISMARA.
The internationalization strategy of Modaprima, one of the strengths of the show, aims to increase the participation of foreign buyers through missions from established markets and emerging economies, a program has been in progress for several seasons thanks to a major partnership agreement with ICE, Agency for the Promotion Abroad and International Affairs.
Among the foreign countries from which will come the buyers and fashion professionals invited to this program, There are Japan, South Korea, U.S., France, Germany, Great Britain, Belgium and the Netherlands.
Alfa Romeo will be present at Modaprima with his Alfa Performance Tour: dedicated to jewelry house Alfa Romeo, Giulietta and Mito, the Italian tour will end in Florence in the enchanting surroundings of the Stazione Leopolda. There, The two cars will be available to visitors of Modaprima for a test drive only, on the border with the virtual world. The charm of the brand Alfa Romeo 4C will materialize also in, exposed at the entrance of the hall and try on appointment.
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