To the Pitti Fragranze 2012 debuts a new name perfume: “Mendittorosa Odori D'Soul“.
A name as engaging as full of expectations! The logo is a stylized silhouette of the volcano Stromboli, known as “Iddu”.
And if the heart is the lifeblood of every human being, the place where the headquarters of all, love and life, that heart becomes part of perfumes Mendittorosa. The bottle caps are handmade hearts of different materials: rame, old iron, brass.
In the stand he was involved the Florentine artist Alessandro Reggioli with an installation dedicated to his work “safety heart armour”.
The scents are called: Alfa, Omega e Id. Alfa, the principle, his heart is saffron; Omega has a soul of iris; Id is a summary, It is male and female, l'balance.
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