K-Way a “Trademarks Dictionary”

Fuorisalone 2014 “Trademarks Diozionario“, an exhibition dedicated to all the products that can boast the honor of having a voice in the dictionary of the Italian language and, thanks to their spread and their commercial success have become true symbols of an entire category of products.
Many of the exhibits have decreed not only the success of new businesses but also the birth of a new society, sort with the economic boom after World War II and is characterized by a widespread prosperity, increased mobility and the advent of plastics.
There are very few brands that have managed to become the common name of what. Ultra-known brands such as Aspirin, Barbie, Bic, Borotalco, Cellophane, Frisbee, Gillette, Jeep, Lego, Nylon. Polaroid, I put, Rimmel, Rollerbla ... K-Way is one of these.
For all synonymous with wind and rain jacket for excellence, folds into its own pocket. K-Way is a technical project that has been renewed in the course of history by finding the right balance between design and aesthetics, proposing in each collection, Innovation and research.