JUST LIKE A MAN

The interest for the soul of the most exclusive men's classic is one of the most powerful phenomena of recent seasons, especially at the high end of the new world markets.
For this arises JUST LIKE A MAN, the new exhibition Pitti Uomo, From June redraws the entire Upper Level of the Main Pavilion, con un layout ideato da Patricia Urquiola. In the comfortable atmosphere of a Gentlemen's Club traits contemporary, here is an even more accurate and selected, with a new layout of the stands and Pop Up Stores dedicated to unusual accessories. An environment that will be further enlivened dall'incursione New Alternatives in September. Finally, new areas such as barber – dove Proraso, famous brand of shaving products, re-read in a modern concept of the barber – un fumoir e una sala di lettura, props to great effect and oasis of relaxation!