Italy Independent “Experimentation Sartorial”

Italy Independent will affidato Independent Ideas, creative agency Group, the task of creating the ADV Campaign. For shots of the models Fall / Winter 2014-15 was chosen again Pierpaolo Ferrari, that has managed to combine, with a hint of surreal irony, the distinctive features of the collection.
"Experimentation tailoring", This is the concept of the campaign. The photographs depict an imaginary workshop: spools of thread, needles, scissors, sewing machines and irons, colored chalks, the classic meter coiled… A fascinating environment that smells of old, natural backdrop in front of which they move the real stars of the images: glasses. Forme classiche, but technological, past and future together, a synthesis of the traditional artisan, creativity and care of the implementation process and the most advanced technology, Italian-style Independent.