Italy Independent opens to the number 85 di Mercer Street a New York in the heart of Soho, one of the trendiest neighborhood of Manhattan, famous for fashion, arts and its bohemian atmosphere and contemporary at the same time.
He stated Lapo Elkann, President and Co-Founder of Independent Italian Andrea Weaver, CEO and Co-founder of Italian Independent commented: “The opening of New York is a further step towards our international consolidation, in line with the multi-year development plan that we are supporting with determination. The United States is not only the largest market in the world for eyewear, but also a vehicle of extraordinary global visibility. The next openings in Miami and Los Angeles to help raise awareness of the Brand in South America and Asia. NYC has an amazing strength media, amplitude world.”
The opening of NY follows that of Paris and lies within a major plan to create "leading points of sales" that Italy will continue to usher Independent, in the near future, in strategic markets where it is already present.
Lo store, arranged on two floors, spread over an area of 850 sq feet for the ground floor and 250 sq feet to the mezzanine. Two windows that overlook on Mercer Street; the right hosting an installation created with an innovative system of pulleys and rods, able to accommodate about 200 glasses.
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