Picture Italy &What. 2016

Returns to Florence Picture Italy &What. edition 2016 from 6 per day 8 February at the Fortezza da Basso. A growing number of entrepreneurial reality who choose Picture Italy &What. as an ideal platform to launch new projects and affirm their identity in the world market, generating business.
edition 2016 They are present at the show about two hundred and fifty brands, among the most prestigious in the national and international, of these the 30% They are not Italian and come from France, Spain, Germany, Austria, Belgium, Switzerland, Poland, Slovenia, Latvia, Netherlands, Brazil.
Protagonist, always eats, the appointment "fashion" with daily fashion shows fashion collective. Also growing participation of Mass Media, who recognize in Italy Picture&What. the role of incubator of the must-have fashion trends for the autumn-winter of the following year.
Even for the edition 2016 to sign the "green" footprint of the fair is the Rural District Vivastico Ornamental Pistoia with the Association of Nurserymen Italian who worked for years with the agency organizing the supply of ornamental plants.
Also this year, the Chamber of Commerce of Pistoia, organizer of the event, has fielded an intense internationalization strategy that has focused, with invitations and hospitality, to increase the participation of foreign buyers from seventeen countries: Saudi Arabia, Turkey, Egypt, Russia, Ukraine, Czech Republic, Poland, Lithuania, Belgium, Malta, Cyprus, Greece, France, Germany, England, Spain, Portugal.
enhancement 8,1%(+8,8%).