Picture Italy &What 2015

Back in Florence, from 6 February 8th, The eighth edition of Picture Italy &What., the leading trade fair in Italy Made in Italy, and not only, for fashion underwear for women and men of all ages.
In total, the two hundred and thirty brands, among the most prestigious in the national and international, in this eighth edition (the 30% are foreign). Protagonist, always eats, the appointment "fashion" with daily fashion shows fashion collective. On the catwalk parade garments and accessories underwear-lingerie perfectly in tune with the latest fashion trends: the varied styles of underwear tomorrow to the new currents luxury.
In line with the evolution of network communication, Picture Italy &What. faces in the world of "Authors on line", appointing, first, its own official blogger.
Also this year, the Chamber of Commerce of Pistoia, organizer of the event, has fielded an intense internationalization strategy that has focused, with invitations and hospitality, to increase the participation of foreign buyers from the following countries: Saudi Arabia, Austria, Belgium, Cyprus, France, Germany, Greece, England, Kuwait, Lebanon, Lithuania, Poland, Portugal, Czech Republic, Russia, Spain, Turkey, Ukraine.
Always elegant in its concept and furnishings, Picture Italy &What. continues to establish itself as the "living room" of the fairs, ideal to visit for time and space.
To confirm that the sample interviewed between 6.500 visitors last year.
Even for the edition 2015 to sign the imprint "green" of the fair is the Rural District Vivastico Ornamental Pistoia collaborating for years with the organizer to the supply of ornamental plants.