The Arab market itself as one of the most significant hubs for Gherardini, label from the centuries-old history in the accessories, strengthening its presence in Saudi Arabia with two openings. The premium openness to Jeddah, Second City’ Saudi, It was celebrated with an inauguration last 29 April; the second, ad Al Khobar, and is’ held in early May.
The Gherardini boutique in Jeddah is located within the prestigious Red Sea Mall, among the most famous in Arabia for its amazing selection of international luxury brands and for its architecture particularly attractive (home to the largest indoor next fountain in the world).
The shop Gherardini of Khobar, the size of 80 sq.m., is the whole of Al Rashid Mall, one of the most modern luxury Arabia, accomplices showcases some of the most’ prestigious “made in Italy”.
The inspiration of the new concept, designed by architects Studio 63, It born from memory of the brand, which made its success among the rich ladies of Florence between the years 50 and 60, and then became popular all over the world. Gherardini recreates, for its customers, a space in which to dream through attention to detail and materials, refined and precious, not susceptible to changing fashions such as monaco brown marble for the floor, brass satin for furniture . Le parerti, covered wood Macassar, help to make the sophisticated and intimate. The inclusion of lamps and armchairs to give historical spaces a luxurious timeless.
These two significant openings are to strengthen the international momentum of the Gherardini brand in the luxury market, in response to the development strategies of its investor: Braccialini Group that produces and distributes the brand.
“We believe strongly in the markets of the Middle East, especially the countries of the Persian Gulf, for capacity’ local customers to understand the luxury Italian, attention to detail and effort put into each piece” says Lorenzo Braccialini, Chief Marketing Officer of the group Braccialini, just back from those countries. “The Gulf countries are a great development potential and in fact, with our local partner we are already’ in search of the third location in Saudi, What will be’ a true flagship in the capital Riyadh”.
For the future’ company plans to Gherardini also landing in Dubai, United Arab Emirates.
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