Milan, 13 June 2013
Frette opened its new flagship store in Corso Vercelli in a space conceived and designed by the renowned architect Fernando Moscow.
Split over two floors covering an area of approximately 400 m2 and it is all played on the transparency and sheen of the walls, by tasteful almost minimalist where Frette products are the real stars. Mirrored walls, with copper inserts, alternate with walls in which racks are inserted plans and exhibition displays made of technical materials, profiled copper; a chromatic note that embellishes the construction and gives flashes of golden light to space.
Upstairs is the bedroom area dominated by the color red, and is a genuine explosion of strong hues in order to place even more emphasis on products Frette at Home. To complete the work we find at the bottom of a small living room with a fireplace where guests can enjoy relaxing after the purchases made.
On the first floor is located Frette garden where in an explosion of green you can see plants and colorful flowers and breathe an oasis of peace.
The new collections at Home Frette dedicated to textiles, decorative objects and furnishings were designed by the new creative director Vincenzo Dascanio.
For the opening was able to taste the different ways to drink tea Russian Kusmi Tea prepared accompanied by strawberries.
Orsett Vigorelli
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