Getting ready to Stazione Leopolda in Florence to welcome the 12th edition of BTO – Buy Tourism Online, leading event in Italy on the online travel combination and innovation. The 12 and 13 February giornatedi two meetings and workshops inspired all year 'Onlife Manifesto the European Commission that will guide the program designed to offer new perspectives in tourism, is especially for overcome the opposition between man and technology. With 180 speakers from 11 countries and 90 events which is flanked 17 Tool boxes, BTO2020 will be a real journey of innovation and hospitality, articolato in 4 thematic routes: HOSPITALITY, dedicated hotellerie, independent and chain; DESTINATION, path for thought destinations, from governance to regional marketing; DIGITAL STRATEGY & INNOVATION, transversal contents, of support for tourism managers, consultants and web agency; FOOD & WINE dedicated to the operators of Restaurants, dl-food and hospitality with restaurant. BTO is a brand of Tuscany Tourist Promotion property and Chamber of Commerce Florence. The organization is headed by Tuscany Tourist Promotion, PromoFirenze – Special Agency of the Chamber of Commerce of Florence and Fondazione Sistema Toscana.
Among the protagonists of some of the BTO2020 most important players in the sector: da Google a Booking.com, da Hospitalitynet a TripAdvisor, da OpenTable a Just Eat, da Apple Academy a Fareportal, just to name a few. also confirmed reference brand in the domestic market and international As Best Western Italy, Marriott, Accor Hotel together the most important Italian associations. Strong presence of excellence in training and in Research come: IBM Italy Foundation, Scuola Superiore Sant'Anna of Pisa, University of Milan, Luiss, cider, University Iulm, University of Florence, Campus Lucca, University Parthenope, University of Sassari.
The inauguration of BTO2020 It is scheduled Wednesday 12 February at 10.30 a the presence of institutions and organizers. Following the panel #myTuscany (hours 11) starring the big players in the web including Booking.com, that tell how the international tourism imagines, book, visit and He tells Tuscany, while the actors on the territory involved describe the online engagement strategies. With Stefano Ciuoffo, Councilor for Tourism Region of Tuscany, Francesco Palumbo (Tuscany Tourist Promotion), Paul Chiappini (Fondazione Sistema Toscana), Albino Corporal (Regione Toscana), Enrico Plating (WeChat). In two days spotlights are also on Florence e le new challenges facing art City since the theme of the great flow management tourist. They will present the most innovative tools designed to provide a suitable welcome to visitors and make them aware of the territory in where they reside, including through the proposed alternative experiences, such as It occurs in the case of Feel Florence, there new tourism app City of Florence, which promotes a more sustainable way to visit the capital Tuscan. Tuscany matchless thanks aperitif edited by Shop window Tuscany The project Region and Unioncamere Toscana that 20 It has promoted restaurants and shops telling typicality and identity, through events, storytelling and digital storytelling, all programs 18 the first day of BTO2020. On the subject of food excellence, to report the tasting of local products and local wines offered by Sicily Region.
Among the most anticipated events of the day 1 to BTO the panel Smart China with the three Chinese giant high tech: Huawei, Ctrip (the largest Asian reservations platform), and WeChat (the Chinese social network that allows you to pay registering your account, your bank cc), He is struggling with the most innovative strategies for tourism promotion online on the Chinese market. With Lorenza Bonaccorsi (Secretary the MIBACT), Francesco Palumbo (Toscana Promozione Turistica), Stefano Ciuoffo (Regione Toscana) Vincenzo Strangis (Huawei), Coley Dale (Ctrip Group), Enrico Plating (WeChat).
In the BTO program 2020 large space will be dedicated to theme of sustainability applied to travel with a focus on digital management tools, of which the most important brands are engaging in person. Ad esempio BWH Hotel Group – with its brand World Hotels, Best Western Hotel and Sure - will present projects Stay for the Planet and StayPlasticLess, while Accor miss Planet 21, project that raises awareness among its guests to increasingly careful to stay an experience to the planet and the search engine will describe the green restyling of its logo and the country with which he convinced 10 millions of travelers to choose flights with lower CO2 impact. Among the partners of the event, also Intesa Sanpaolo outlining the initiatives launched in support of tourist facilities, both in terms of dedicated funding for consulting services, training and welfare, offering digital media and platforms, and a focus on the theme of 'sustainable tourism' and the circular economy projects. Within BTO 2020 It will also set up a special panel on open innovation and internationalization issues with the help of Intesa Sanpaolo Innovation Center, while the Studies and Research of the bank will present the results of ad hoc surveys aimed at hotels and non-hotel accommodation. also participating Nana Bianca and Association Start up tourism.
BTO DAY 1 – For sezioneHOSPITALITY to report the panelInnovation and hospitality: such levers to the competitiveness of tourism in Italy, in which will be confronted Cassa Depositi e Prestiti, Google, a Hotel, Th Resort and Confindustra Hotels; while you talk about the issue of payments in Revenue Management of credit cards insieme a Federalberghi. then focus on the evolution of the reviews in the choices of travelers over the past 10 age: They will discuss in the meeting Feedback A / R and control in 2020-from reviewer reviewed in, Elena Farinelli of I Love Florence, James Kay di TripAdivisor, Marco Turcatti Airbnb, Marco Bianciardi Hotel Athena. In DIGITAL program STRATEGY & INNOVATION it comes to mobility Intelligent Tourism in times of innovation Renzo Iorio, CEO Nugo; while the future will be to the center panel Designing future tourism scenarios: augmented reality, virtual reality and emerging techologies. On the subject of time management for those work in tourism is dedicated Stress-free productivity nel digital, such as manage time in the most profitable way.
In the DESTINATION section of BTO two events focused on Florence. The first: Big Data for the great Florence: a new tool for the management of flows Cecilia Del Re, Councilor City of Florence, Gianluca Vannuccini, leadership development service IT City of Florence, Filippo Cioni, the direction of Technical Services City of Florence. A study on how to use the data to provide real-time distribution of flows and enable a notification system for more effective relocation of tourists. It will be presented the new tourism app of the Municipality of Florence, Feel Florence. And more The data as a driver to improve the experience in destination from the case of the historical center of Florence: a comparison between policy makers, businesses and data holders with Giovanni Liberatore, Professor University of Florence, Cecilia Del Re, Councilor for the City of Florence, Fabio Maddii, CEO City Sightseeing and Luke Short, vice president Business Development MasterCard.
In the section FOOD & WINE will analyze a new mix, of quality, reputation and digital promotion Digital evolution in the dining opportunities between, resistors, benefits and new scenarios with members of FIPE, ATL Langhe Roero Monferrato, e TripAdvisor. A great rise in the phenomenon as online Food Delivery (+56% compared to 2018 and 566 millions of euro)It will instead be analyzed Daniele Contini JustEat with Marco Mottolese of Foorban (the "first digital restaurant" in Italian) and Nicola Spagnuolo of CFMT, in Food Delivery: a change that typically other changes. In panel The tradition is a 'successful innovation We address the issue of the link between tradition and innovation to the chefs, Paolo Vizzari, narrator and wine critic, Stefano Mosca, Ente National Truffle Fair of Alba White, Carlotta Perilli Maître, PR and Social Media Manager Restaurant [this:r] and Nadia Afragola Journalist and Social Media Manager and Digital Pr to gourmet restaurants.
BTO DAY 2 – On the second day great attention to the human factor in the tourist offer. In HOSPITALITYsi parte, in fact, talking about man-machine interactions in The Human Intelligence AI: strategies conversational. Or how we'll do when we no longer need to think? Simone Puorto of Travel Singularity, Dave Berger di Volara.ai e Akemi Tsunagawa di Bespoke. It continues in a Toolbox by title Human Engine: procedures of front office and back office in the era of digitalisation and automation and ends with Human Touch: travel agents get real tourism boutique.
In DIGITAL STRATEGY & INNOVATION double engaged in appointment with Stefano Quintarelli Facial Recognition and Travel e poi, with John Boccia Artieri, in Travel onlife and civilization of (new) cars. The problem of food waste will be the focus of the panel Innovation is Blockchain the exercise of public service, while give tips to make the best use of the company during the meeting Influence marketing: read (attentamente) the instructions before use where is it will present Thomas Lotter, content creator of the promising TikTok. The process of digitization of cultural heritage of cities and Italian museums, as a great opportunity to build routes and tourist use of innovative products, It will be the theme of experience immaterial art and digitization: opportunities for operators tourism with presentations by Scuola Superiore Sant'Anna of Pisa, SPACE SpA, and University of Milan. Furthermore, the panel The Enterprise tourist 4.0: Facing the challenge of change, edited by Unioncamere and Innovation and the Blockchain exercise of public service, with Confesercenti.
In the DESTINATION stands sustainability, which is housed in two of the day: We will be analyzed cases MyHelsinki e SkyScanner, while Accor e Best Western They will talk about how to welcome the "sustainable travel" with Giovanna Manzi Hotel Group CEO BWH and Enrica Tomei – HR & CSR Project Manager Accor Italia, Greece, Malta. WeRoad e Recharge in Nature, two success stories of the world of travel and destination marketing, They will star in Because some places are more successful than others? Sport as a driver of development and growth of the destinations will be the focus of Sport and destinations, digital as an enabler of new flows associated with sports experiences It has several successful case studies. The theme of innovation plays an important role in sezioneFOOD & WINE. In the appointment OnLife diventa OnWine three experts will examine the experiential process and purchase that has as its object the wine, including new forms of communication (podcast, Jacopo Cossater) and content (Michele Antonio Up, Associate Professor University of Gastronomic Sciences Pollenzo); while in between virtual and real moves the meeting From the company in the cellar and back Barbara Sgarzi, journalist and expert in digital communication, who will share tips and success stories to better promote wine and food on digital. then Space Innovation and Blockchain the exercise of public service, with Confesercenti. In the meeting Online restaurant reservations two great leaders will investigate the market size of the Digital catering and strategies in place: is OpenTable in his first public event since the launch of the platform in Italy and TheFork, established player in this sector.
More info: www.buytourismonline.com
Media BTO Partner 2020: Travel Daily, Travel Guide, The Hotel, Travel agency, Marco Polo, Trend, Quality Travel, Tourism&Actuality, Voyager Magazine, intoscana.it.
of A. Raffaele
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