Benetton “On Canvas” a Milano

Benetton Milano opens, in Piazza Duomo, ON CANVAS a project entirely to the Italian style, il design, the Eleganza. A new concept of store that makes the product the real protagonist of the historic brand.
A tribute to knitting he has done and will always be central to the history of United Colors of Benetton but with an eye to the future, the creativity of the Italian spirit and style of the brand. In 1500 square meters to life the centerpiece of the shop: the frame, around which we build seasons, collections, colors and materials, in a lightweight package, simple but solid and almost invisible.
In the new concept store There is another store in Milan, even larger. È lo store online, a 'infinite shelf "in which for the first time in Italy through a tablet can be done directly in e-commerce store, making each size, color and pattern are always available and affordable. But the technology within this store On Canvas also becomes sensory: futuristic projections involve the public in the exhibition area of ​​the Color Room, showing looks and combinations starting from a basic garment, as the revolutionary colorful knitwear.