AltaRomAltaModa July 2014

The XXV edition of AltaRomAltaModa returns to animate the capital with a selection of events including fashion shows, inaugurations, exhibitions, previews and special projects. The artist is called upon to represent this edition DAIN with a picture entitled If The Shoe Fits. The operating balance creates unpublished, making paradigm of a close dialogue between the past, present and future, to tra, fashion and film, through a comparison between languages ​​and epochs, in perfect harmony with the vocation of Altaroma.
AltaRomAltaModa July 2014 will take place, as usual in the Monumental Complex S. Spirit in Sassia, from 12 to the 16 July. The event will be developed through the backgrounds and colors of Rome, revealing fascinating locations such as Palazzo Braschi, the Gardens of Sallust, The Stables of Palazzo Ruspoli, the National Etruscan Museum of Villa Giulia. And ultra contemporary space in Trastevere, against the Orto Botanico, the Tiber and the Janiculum which will open as a preview for AI. and Altaroma.
The house storiche Curiel Couture, Renato Balestra and Sarli Couture confirm their presence in the calendar Altaroma. And in addition to the established names of Italian haute couture, return with their A / W 2014- 2015 Antonella Rossi, Giada Curti, Louis de Bourbon, and Sabrina Persechino. Due the new entry nell'haute sewing capitolina: Rani Zakhem s Peter Langner. An event of international importance will be the parade Jamal Taslaq that, for the summer edition of AltaRomAltaModa 2014, unusually parade in the United Nations Headquarters in New York (hours 20:00 Local). For the first time in the history, the Made in Italy fashion makes her entrance at the UN. U
Great expectations for the 10th round with "Who Is On Next?”, the scouting project designed and developed by Alta Roma in collaboration with Vogue Italy for the research and promotion of young designers in the national and international scene and that this year will see, con “10th Anniversary Who Is On Next?”, the celebrations of the 10 years after his birth. An exhibition will tell the creative vision of the talents that, from the first year to date, have trod the catwalk Altaroma. yoox.com, l’online lifestyle store di moda, leader in the design and art world, reaffirms its commitment to support young talent and renew the long-standing partnership with "Who Is On Next??”. yoox.com will support the designer in the development of the brand offering to the winners of "Who Is On Next?” 2014 international visibility through its global showcase of e-commerce presence in over 100 Countries in the world.
In the fascinating atmosphere of the Rome Marriott Grand Hotel Flora will stage the sixth edition of Room Service. Each suite will turn into intimate lounges, elegant and refined studio workshops, where will be presented the SS preview 2015 fifteen brand, including seven Roman: Alberto Zambelli, Couture, Domiaso, F2A, Federica is Berardell, Flamina Barosini Jewellery, IJO, L.Rousseau, Le Madamadorè, Poshead, Retropose, Voodoo Jewels e, in collaboration with the International Trade Centre (ITC) Ethical Fashion Initiative, a special space will be dedicated to the creativity of the three brands Ghanaian Anita Quansah London, Christie Brown e Mo Saïque.
A.I. Artisanal Intelligence, initiative promoted by Altaroma, signing up for this edition of the project A.I. “Roman Inspirations”, by Clara Tosi Pamphili. The creative works are involved with their International and all linked to Rome not by birth but by choice including artistic and professional: Jannis Kounellis, Nahum Tevet, Gerold Miller, Sophie Totti, Matteo Montani, Maurizio Donzelli, Hidetoshi Nagasawa, accompany with their strength established the energy of young designers such as Arthur Arbesser, Mario Caruana, Paola Balzano, Bradaric-Ohmae, Andrés Romo, Catherinelle, Borgenni, Giannico, Jeni, Albanian, Nora Renaud, Cascàmi. The costumes of "The Great Beauty" of Annamode, but also those of "The Wonders" of the Tailoring Farani will be on display along with other costumes of the same tailors who take on the "Guest" on a dummy.
To tell the Italian tradition and the entrepreneurial vision, Altaroma host "Made in Italy. A Modernist Vision. Johnny Moncada – Gastone Novelli – Achille Perilli”, by Valentina Moncada, at the National Etruscan Museum of Villa Giulia. The exhibition aims to shed light on the dialogue between fashion, art, photography and design in the Dolce Vita, highlighting the unique gathering of these disciplines, from 1956 to the 1965, in the production of catalogs and collections of Luisa Spagnoli, and the incredible synergy created between artists, Photography e designer, among the most advanced of the time.
The collaboration between Altaroma and the International Trade Centre (ITC) Ethical Fashion Initiative presenting, in addition to the proven Italian-Haitian Star Jean, a selection of designers from Africa: five Ghanaian nationality and a special guest from Nigeria. duaba serwa, Mina Evans and Lisa Folawiyo (Nigeria) will parade their collections on the catwalk along with Stella Jean Altaroma, with its mix&match wax prints and impeccable tailoring of Italian origin. In addition, i tre brand ghanesi Christie Brown, Mo Saïque and Anita Quansah London will participate as a special guest at Room Service.
Parade on the catwalk Haute Couture Capitoline Academy Costume & Fashion, lo IED Roma, Accademia Altieri, School of Fashion Ida Ferri, l'Accademia Koefia, Fashion Designs by Maria Maiani, Accademia Italiana, the National Academy of Tailors, the Academy of Fine Arts in Rome. In addition, l’evento Off Fashion in Rome, collective show of Polish designers at the Gardens of the Embassy of Poland.
AltaRomAltaModa live and involve even more the city and fans of "bridges" through the established partnership with Dimensione Suono Roma, official voice of Altaroma, who will talk about the event on-air and online, combining the passion for style and fashion to the energy of the music. Also, through a radio contest, some listeners will have the opportunity to take part in the live shows.
The info about the events of fashion week (updated calendar, geolocation of events and press releases) will be available in real time thanks to Altaroma App for smartphones and tablets, free download, that will display in an intuitive way all events.