This new artistic collaboration sees Alicia protagonist of the global campaign Rebook Classics autumn invenro 2012, at the launch of his capsule collection.
Alicia He collaborated with Reebok on the occasion of his signature collection, customizing some of the female models iconic Reebok.
The Freestyle Hi (better known as 5411), Freestyle Double Bubble, Classic Nylon Slim e Princess, will be available in Italy from 30 September exclusively at Foot Locker with prices starting from 70 euro.
The campaign Classics Women that will see Alicia Keys star will be on air in Europe since 30 September and already online http://reesha.re/alicia. Directed by Samuel Bayer, the TV commercial shows the Alicia journey to the top, in search of itself, in the heart of its New York City. The TV campaign will be also declined on print and digital, social media and accompanied by PR activities.
VIDEO ‘MAKING OF’ CAMPAIGN REEBOK CLASSICS WITH ALICIA KEYS:
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